{"title":"Featured Products","description":"","products":[{"product_id":"mens-insulated-gilet","title":"Insulated Gilet","description":"\u003cp\u003eThe Insulated Gilet is for when the weather isn't cold enough for a jacket, but it's not quite jersey weather. \u003c\/p\u003e\n\u003cp\u003eThe insulated gilet features a stitchless, windproof, insulated front panel combined with a waterproof and windproof rear panel to keep the wind and rain away from your core.\u003c\/p\u003e","brand":"Rule 28","offers":[{"title":"XS","offer_id":39267035250763,"sku":"SQHWG01","price":112.5,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":39267035283531,"sku":"SQHWG02","price":112.5,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":39267035316299,"sku":"SQHWG03","price":112.5,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":39267035349067,"sku":"SQHWG04","price":112.5,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":39267035381835,"sku":"SQHWG05","price":112.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1645\/0527\/files\/Insulated_Gilet_2464b20d-5e63-47c9-a89d-5c3b46200c00.jpg?v=1765585900"},{"product_id":"aero-ish-socks","title":"Aero-Ish Socks","description":"\u003cp\u003eThe Aero-Ish socks are ultimate cycling sock\u003c\/p\u003e\n\u003cp\u003eFeaturing a little aero boost thanks to strategically placed counter rotating vortex generators help to reduce aerodynamic drag. Whilst these do not provide the same level of savings as a full \u003ca href=\"https:\/\/www.rule28.com\/products\/aero-socks\" title=\"Rule 28 Aero Socks\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eAero Sock\u003c\/a\u003e, there is a significant performance boost vs. standard cycling socks.\u003c\/p\u003e\n\u003cp\u003eMade from a high-wicking, breathable, nylon-elastane blend and featuring inbuilt arch support and mid-high in length for the pro look.\u003c\/p\u003e\n\u003cp\u003eThese are the socks for those that don't agree with Aero Socks, or for group rides where you need a little boost.\u003c\/p\u003e","brand":"Rule 28","offers":[{"title":"36-41 \/ Black","offer_id":62145570832771,"sku":"SQAIS02","price":18.0,"currency_code":"GBP","in_stock":true},{"title":"36-41 \/ White","offer_id":62145570865539,"sku":"SQAIS01","price":18.0,"currency_code":"GBP","in_stock":false},{"title":"42 - 48 \/ Black","offer_id":47334923960608,"sku":"SQAIS04","price":18.0,"currency_code":"GBP","in_stock":true},{"title":"42 - 48 \/ White","offer_id":47334923993376,"sku":"SQAIS03","price":18.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1645\/0527\/files\/Aero_Ish_Socks_2.jpg?v=1765750122"},{"product_id":"mens-long-sleeve-aero-jersey","title":"Long Sleeve Aero Jersey","description":"\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eOur Long Sleeve Aero Jersey is engineered for speed in cold conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003eThe arm fabric features the same stripe technology as found in our \u003ca href=\"rule28.com\/products\/aero-socks\" rel=\"noopener\" target=\"_blank\"\u003eaero socks\u003c\/a\u003e to help trip air flow around the arm and reduce drag. The torso fabric is ultra flexible to ensure a great fit and comfortable riding for hours on end. Both fabrics are fleece lined and hydrophobic to keep you warm and dry through bad conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePre-dyed black fabric ensures this jersey can survive the worst winter conditions you can throw at them, getting wet, dirty, and oily without losing their colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; word-spacing: 0px;\"\u003e\u003cspan style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124;\"\u003ePerfect for racing or those fast winter training rides where you need a little edge.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rule 28","offers":[{"title":"XS","offer_id":47570586534176,"sku":"SQALSJ02","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":47570586599712,"sku":"SQALSJ04","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":47570586665248,"sku":"SQALSJ06","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":47570586730784,"sku":"SQALSJ08","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":47570586796320,"sku":"SQALSJ10","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1645\/0527\/files\/Mens_Long_Sleeve_Aero_Jersey.jpg?v=1765585828"},{"product_id":"neo-aero-socks","title":"Neo Aero Socks","description":"\u003cp\u003eThe Neo Aero Socks use our dual layer aero technology and are the fastest socks we have ever tested, saving 12.11W at 45kph vs our previous generation of socks. Yes, you read that right.\u003c\/p\u003e\n\u003cp\u003eOur newest generation of aero socks utilise fabrics that until now have only ever been used in bespoke projects for the world’s most elite riders. \u003c\/p\u003e\n\u003cp\u003eThis new generation of fabric is also lighter and grippier, which improves grip and comfort in hotter riding conditions.\u003c\/p\u003e\n\u003cp\u003eWhen is comes to £ per Watt saved, aero socks are \u003cstrong\u003ethe \u003c\/strong\u003ebest value upgrade you can make in all of cycling; delivering greater drag reduction than a top-of-the-line aero wheelset for less than 1% of the price.\u003c\/p\u003e\n\u003cp\u003eThe fit of aero socks on the calf is a key part of how they perform. Our aero socks are designed for a mid-range calf size. If you have thin calves and are towards the bottom range of each size, we recommend sizing down to avoid issues with grip  \u003c\/p\u003e\n\u003cp\u003ePLEASE NOTE: The gripper on these socks comes with a protective coating applied to prevent it sticking to itself. Please wash the gripper before use to ensure good grip on the leg.\u003c\/p\u003e\n\u003cp\u003eIf you have any questions regarding sizing, please contact us at info@rule28.com.\u003c\/p\u003e","brand":"Rule 28","offers":[{"title":"36 - 38","offer_id":49119798264096,"sku":"NASW1","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"39 - 41","offer_id":49119798296864,"sku":"NASW2","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"42 - 44","offer_id":49119798329632,"sku":"NASW3","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"45 - 47","offer_id":49119798362400,"sku":"NASW4","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1645\/0527\/files\/Neo_Aero_Socks.jpg?v=1765585401"},{"product_id":"mens-neo-triathlon-suit","title":"Neo Triathlon Suit","description":"\u003cp\u003eOur top of the range triathlon suit, designed to be the world's fastest. The Neo Triathlon Suit design is based off our Neo TT Suit, which saves 16.14W at 50kph over our previous Neo Suit and Aero Base Layer combination.\u003cbr\u003e\u003cbr\u003eDeveloped over several years of consultation and refinement, with some of the world's best Olympic and Ironman distance athletes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis latest version of the Neo Triathlon Suit utilises dual layer technology, removing the need to wear an Aero Base Layer underneath. This ensures the ribbing of the under layer remains perfectly aligned for optimal performance at all times.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Neo Triathlon Suit also features a dual entry rear pocket, with openings that have been angled to reduce aero and hydrodynamic drag.\u003c\/p\u003e","brand":"Rule 28","offers":[{"title":"XS","offer_id":49119799640352,"sku":"NTSMW1","price":550.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":49119799673120,"sku":"NTSMW2","price":550.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":49119799705888,"sku":"NTSMW3","price":550.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":49119799738656,"sku":"NTSMW4","price":550.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":49119799771424,"sku":"NTSMW5","price":550.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1645\/0527\/files\/Neo_Tri_Suit_White_Front.jpg?v=1765585274"},{"product_id":"mens-aero-bib-tights","title":"Aero Bib Tights","description":"\u003cp\u003eThe Aero Bib Tights are your new secret weapon for cold weather racing. \u003c\/p\u003e\n\u003cp\u003eConstructed from two fleece lined, hydrophobic fabrics, these tights are designed keep you warm in cold and wet riding conditions. 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This ensures the ribbing of the under layer remains perfectly aligned for optimal performance at all times.\u003c\/p\u003e\n\u003cp\u003eAll new fabrics provide even greater aerodynamic performance. This suit uses woven fabrics with lower skin friction and better aerodynamic characteristics than knitted fabrics.\u003c\/p\u003e\n\u003cp\u003eThe Neo TT suit also features an integrated rear number pocket designed to fit both UCI and CTT sized race numbers.\u003c\/p\u003e","brand":"Rule 28","offers":[{"title":"White \/ XS \/ Below 50kph","offer_id":49119811633440,"sku":"NSSB50MW1","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XS \/ Above 50kph","offer_id":49119811666208,"sku":"","price":600.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ S \/ Below 50kph","offer_id":49119811731744,"sku":"NSSB50MW2","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ S \/ Above 50kph","offer_id":49119811764512,"sku":"","price":600.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ M \/ Below 50kph","offer_id":49119811797280,"sku":"NSSB50MW3","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ M \/ Above 50kph","offer_id":49119811830048,"sku":"","price":600.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ L \/ Below 50kph","offer_id":49119811862816,"sku":"NSSB50MW4","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ L \/ Above 50kph","offer_id":49119811895584,"sku":"","price":600.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ XL \/ Below 50kph","offer_id":49119811928352,"sku":"NSSB50MW5","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL \/ Above 50kph","offer_id":49119811961120,"sku":"","price":600.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ XS \/ Below 50kph","offer_id":49119811305760,"sku":"NSSB50MB1","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XS \/ Above 50kph","offer_id":49119811338528,"sku":"NSSA50MB1","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S \/ Below 50kph","offer_id":49119811371296,"sku":"NSSB50MB2","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S \/ Above 50kph","offer_id":49119811404064,"sku":"NSSA50MB2","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M \/ Below 50kph","offer_id":49119811436832,"sku":"NSSB50MB3","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M \/ Above 50kph","offer_id":49119811469600,"sku":"NSSA50MB3","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L \/ Below 50kph","offer_id":49119811502368,"sku":"NSSB50MB4","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L \/ Above 50kph","offer_id":49119811535136,"sku":"NSSA50MB4","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL \/ Below 50kph","offer_id":49119811567904,"sku":"NSSB50MB5","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL \/ Above 50kph","offer_id":49119811600672,"sku":"NSSA50MB5","price":600.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1645\/0527\/files\/Neo_TT_Suit_White_Front.jpg?v=1765584186"},{"product_id":"mens-one-road-race-suit","title":"One Road Race Suit","description":"\u003cp\u003eThe One Road Race Suit is a World Tour level garment made available to pros and amateurs alike. 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