Why Rule 28? - Simple, we help you go faster for less...
Aerodynamic drag accounts for over 80% of the energy expenditure in cycling. In the quest for speed you can spend a fortune on an aero bike and deep section wheels, but what if you could get the same benefit for a fraction of the price? Rule 28 products are the most cost effective upgrades you can make in cycling. Painstakingly developed and tested in the velodrome and wind tunnel, our products are trusted by the world's fastest cyclists on the track and road.
We care about transparancy, this isn't just marketing hype. You can read all about our product test reults here
Introducing Aero Socks Oil
Turn heads as you turn the pedals with Aero Socks Oil.
Oil on the road is a major hazard for riders, but now it's a friend too. Our latest Aero Socks feature the rianbow patterns caused by oil on water. These socks are perfect for those looking to add a splash of colour to their kit!