Socks can be any damn colour you like.
'White is old school cool. Black is cool too, but were given a bad image by a Texan whose were too long. If you feel you must go colored, make sure they damn well match your kit.'
At Rule28 we want to go faster on the bike and look good doing it. We make aerodynamic cycling socks in a variety of colours, as well as offering custom design services so that your socks can truly match your kit!