Speed Has Arrived
Rule 28 Homepage Jersey
Welcome To The Home Of Speed
Brighten Up Your Winter
Rule 28 Jersey Bib shorts base layer
Rule 28 Aero Socks
The Fastest Socks On The Planet

What's Hot

Featured Men's Collection

Women's Featured collection

Why Rule 28? - we're the fastest in the world.

Aerodynamic drag accounts for over 80% of the energy expenditure in cycling. In the quest for speed you can spend a fortune on an aero bike and deep section wheels, but what if you could get the same benefit for a fraction of the price? Rule 28 products are the most cost effective upgrades you can make in cycling. Painstakingly developed and tested in the velodrome and wind tunnel, our products are trusted by the world's fastest cyclists on the track and road.

We care about transparancy, this isn't just marketing hype. You can read all about our product test results here