Why Rule 28? - Simple, we help you go faster for less...
Aerodynamic drag accounts for over 80% of the energy expenditure in cycling. In the quest for speed you can spend a fortune on an aero bike and deep section wheels, but what if you could get the same benefit for a fraction of the price? Rule 28 products are the most cost effective upgrades you can make in cycling. Painstakingly developed and tested in the velodrome and wind tunnel, our products are trusted by the world's fastest cyclists on the track and road.
We care about transparancy, this isn't just marketing hype. You can read all about our product test reults here
A New Era Of Aero
In 2017, we changed the game with the launch of our aero socks. Now we've done it again. Introducing our second generation aero socks. Independently tested. 8W+ faster than our previous aero socks.