OUTLIERS

Stories of Rule 28 sponsored athletes who have had an unusual journey to competing at the highest level

EP.1 AN UNSUPPORTED JOURNEY TO BECOMING AN OLYMPIAN | JEAN SPIES

Jean Spies was born and raised in Johannesburg, South Africa. When he was gifted an old bike in his childhood, his whole life changed. Jean has had an uphill battle to reach the pinnacle of track cycling. There is no national funding for the sport in South Africa, so Jean has had to take on this journey himself, while competing against the world’s best athletes and their multimillion-dollar budgets. Jean’s is one of the most determined, humble and hardworking people you’ll ever meet. Jean was an early adopter of Rule 28 products. Back in 2017 he was one of the first international athletes to begin racing in our Aero Socks and we’re honored to help him chase his dreams and tell his story.

EP.2 Road To Gravel | Ryan Christensen

After the UCI Pro Team he’d been riding for folded at the end of 2023, Ryan Christensen wasn’t prepared to let his pro cycling career slip through his fingers. The kiwi has thrown himself into Privateer life, returning to pro racing with a handful of personal sponsors and an ambition to make a name for himself in the gravel scene. This season sees Ryan tackle a busy race calendar, darting between countries and chasing results on and off the tarmac.

EP.3 Dust and Determination | Danni Shrosbree

Danni Shrosbree had an unusual route into professional cycling, taking up the sport later than most after years of swimming, triathlon and latterly rowing. After a breakout performance at the 2023 edition of Unbound Gravel, she is now a marked rider in the gravel scene who is pushing more equal representation at the top end of the sport.

EP.4 No Stone Unturned | Dylan Johnson

Dylan Johnson is known for his relentless pursuit of performance gains. From nutrition and training to equipment and apparel, he leaves no stone unturned in the search for speed. What sets Dylan apart is his commitment to sharing what he learns with his audience—helping thousands of riders get faster, smarter, and more efficient.

A Rule 28 sponsored athlete since 2023, Dylan chooses our kit for one simple reason: it performs. When every watt counts, Dylan trusts Rule 28 to deliver the aero edge he’s looking for—because like us, he’s obsessed with the details that make the difference.