Given the same power input, the fastest rider is the one with the lowest drag.
We produce the most aerodynamic clothing possible to help you achieve your best performances. Every piece of Rule 28 clothing is made to be the best on the market, without compromise. Thoroughly researched, with all data made available to read so you know you're not buying marketing hype, but real performance kit.
The Story So Far
2017
Where It All Began
For many years, ribbed fabrics had been used on the arms of skinsuits to help reduce aerodynamic drag, but no one had thought of socks. In 2017 we changed that. The first 4 prototypes took the British Track Championships by storm with Team KGF wearing them to defeat the GB National Squad.
2018
Walk, Now Run
For most of 2017 we had been out of stock more than in stock as we learned how to turn a product into a business. We expanded the product range and became better at managing stock. By the end of the year we were supplying socks and more to over 50 countries.
2019
The Pros Take Notice
What started as a trickle of track riders and TT specialists in 2018 was now a flood. We secured our first World Tour team orders and were worn to several World Championship victories. At some Track World Cup events, by our count almost half the riders were wearing Rule 28 kit.
2020-2021
Aero Base Layers
Most racing stopped in 2020, but our R&D didn't. In 2021 we released our Aero Base Layer, which was quickly adopted by World Tour pros - including Men's and Women's Tour De France champions.
2022-2023
The Spirit Of Gravel
As racing began again, we teamed up with aero enthusiast and YouTuber Dylan Johnson, and made our debut in the Gravel scene. This ongoing partnership allows us to pair aero gains with Dylan's meticulous approach to technology.
2024
'Why make it?' Because we can.
Our mission has always been to create the fastest kit possible, prioritising speed above all. From UCI illegal wing suits to gravel suits with reservoir pockets, this year has seen us bring tech to market that's previously only been available to the world's very best.
Performance Above All
We're not a mass market brand; performance is our priority and race kit is our primary focus. Most World Tour teams use kit not available to the public, but we make our best and fastest available to all. Though we don't directly sponsor any World Tour teams, many (including Tour de France champions) choose our kit for its superior performance.
Loyal to Speed
Our goal is simple: create the fastest kit possible with no compromises. Every design decision asks, "Is it faster?". We hope you love Rule 28 and that our garments help you achieve your personal best, just like many top professional riders.
Explore The Collection
Browse our collection of meticulously crafted cycling and triathlon apparel, designed for performance-driven athletes. From aerodynamic skinsuits to innovative accessories, Rule 28 kit is engineered to elevate your performance to new heights.