Founded With
A Mission

To produce the fastest clothing on the planet
Our Story

At Rule 28, our driving goal is to produce the fastest clothing on the planet. Data driven and thoroughly tested. Our products are designed by riders, for riders. Whether you're a World Tour rider, National team member or a keen amateur racer, our products will make you faster than before! 

Our best sellers

Cutting edge aerodynamic
cycling apparel

Founded in 2017, Rule 28 is a U.K based company - our first product, Aero Socks, took the world by storm, soon becoming the socks of choice for the majority of national teams and riders on the track. Since then we have expanded our range into even more aero focused products; delivering novel performance gains to riders... and we aren't done yet!
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CAFFEINE - A DEEP DIVE

Coffee is part of cycling culture, but beyond being a midway stop or end destination for any ride, caffeine is a performance enhancer hiding in plain sight.

20 MINUTE HIIT CIRCUIT

Whilst gyms remain closed to many of us, we’re bringing you another at home workout you can do with little or no equipment.

STRENGTH AND CONDITIONING DURING LOCKDOWN

Here is a functional S&C session from ATP Performance  you can do at home. No weights needed!

optimize your performance