About Us


At Rule 28, our driving goal is to produce the fastest clothing on the planet. Data driven and thoroughly tested. Our products are designed by riders, for riders. Wether you're a World Tour rider, National team member or a keen amateur racer, our products will make you faster than before! 

Founded in 2017, Rule 28 is a U.K based company -our first product, Aero Socks, took the world by storm, soon becoming the socks of choice for the majority of national teams and riders on the track. Since then we have expanded our range into even more aero focused products; delivering novel performance gains to riders... and we aren't done yet! 
Rule 28 Aero Socks