Outliers Lookbook

Worn By Champions

Worn by the world's best riders including men's and women's Tour De France Champions.

Worldwide Shipping

We're UK based but we ship worldwide with multiple shipping options available at checkout.

Crash Replacement

Kit damaged beyond use? Send us a photo and get a discount on new kit.

Customer Support

Any questions? We're here to help you, use our web chat or email us.

Rule 28 was born in London, UK, where we design all products with passion and precision. Our goal is simple: create the fastest kit possible with no compromises.

Company
Policies
© 2025 Rule 28. 
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Maestro
  • Mastercard
  • PayPal
  • Union Pay
  • Visa