Click Here For The US Store

Rule 28 T-Shirt | Rule 28 Cutting Edge Cycling Apparel

Rule 28 T-Shirt

£28
Rule 28 ribbed beanie | Rule 28 Cutting Edge Cycling Apparel

Rule 28 Ribbed Beanie

£25
Outlier Long Sleeve Jersey

Outlier Long Sleeve Jersey

£120
Women's Gravel Suit | Rule 28

Gravel Suit

£250
Men's One Time Trial Suit | Rule 28

One Time Trial Suit

£400
Women's Neo Time Trial Suit | Rule 28

Neo Time Trial Suit

£600
Men's Neo Triathlon Suit | Rule 28

Neo Triathlon Suit

£550
Outlier Bib Shorts

Outlier Bib Shorts

£125
Outlier Aero Jersey

Outlier Aero Jersey

£110
Spirit of Gravel Cap

Spirit of Gravel Cap

£30
Prometheus Tee

Prometheus Tee

£40
Save 17%
Women's Aero Bib Tights | Rule 28 Cutting Edge Cycling Apparel

Aero Bib Tights

Sale price£149Regular price £180
Save 3%
Long Sleeve Aero Jersey

Long Sleeve Aero Jersey

Sale price£145Regular price £150
Women's One Road Race Suit | Rule 28

One Road Race Suit

£350
Women's One Time Trial Suit | Rule 28

One Time Trial Suit

£400
Pro Socks Bundle

Pro Socks Bundle

From £28
Outlier Road Race Skinsuit

Outlier Road Race Skinsuit

£250
Save 21%
Women's Insulated Gilet | Rule 28 Cutting Edge Cycling Apparel

Insulated Gilet

Sale price£99Regular price £125
Women's Neo Road Race Suit | Rule 28

Neo Road Race Suit

£550
Save 14%
Ultra Bib Shorts | Rule 28 Cutting Edge Cycling Apparel

Ultra Bib Shorts

Sale price£155Regular price £180
Women's Obsidian Bib Shorts | Rule 28

Obsidian Bib Shorts

£125
One Triathlon Suit | Rule 28 Cutting Edge Cycling Apparel

One Triathlon Suit

£350
Women's One Aero Jersey | Rule 28

One Aero Jersey

£180
Women's Neo Triathlon Suit | Rule 28

Neo Triathlon Suit

£550

Find Your Next Kit

Explore our curated outfits to discover what's best for you.

Explore Outfits

Worn By Champions

Worn by the world's best riders including men's and women's Tour De France Champions.

Worldwide Shipping

We're UK based but we ship worldwide with multiple shipping options available at checkout.

Crash Replacement

Kit damaged beyond use? Send us a photo and get a discount on new kit.

Customer Support

Any questions? We're here to help you, use our web chat or email us.

Rule 28 was born in London, UK, where we design all products with passion and precision. Our goal is simple: create the fastest kit possible with no compromises.

Company
Policies
© 2025 Rule 28. 
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Maestro
  • Mastercard
  • PayPal
  • Union Pay
  • Visa