Deals and Promotions

Black Friday 2021

25% off site wide

Discount not valid for gift cards or custom kit.

VIP Offer

Criteria:
Spend over £50 to get one pair of free Pro Socks, Spend over £100 to get one pair of free Obsidian Arm Warmers.

How to apply:
Sign up to the VIP Black Friday list before Black Friday Launch on 22nd November.

T&Cs
Offers cannot be used in conjunction with each other or other promotional codes. Once cart total is over £99.99, Pro Socks are replaced with Arm Warmers. Free products are not interchangeable with each other or any other products on-site. £50 & £100 minimum spends for free product exclude shipping fees.

Offers only apply to orders placed during the Black Friday promotional period.

Team Bundle

Criteria:
Buy 10 or more items from across the store and save 10%

How to apply:
Enter code TEAM10 at checkout.

 

Crash Replacment

Criteria:
Get 30% off replacments for kit that's been damaged in a crash.

How to apply:
Send a picture of your damaged kit to info@rule28.com and we will send you a code for 30% off a replacment order.

 

Pro Rider

Criteria:
Available to all riders for a UCI registered team, national team member or triathlete who has qualified for Kona.

How to apply:
Please email info@rule28.com with your Pro Cycling Stats and other relevant information and we will provide you with your discount code to use at checkout.

 

Armed Forces Discount

Criteria:
For any serving member in any branch of the British Armed Forces.

How to apply:
Please email info@rule28.com from your service email and we will provide you with your discount code to use at checkout.

Alternatively please email us proof of military or veteran ID.

 

Influencer

Criteria:
Athletes with a substantial social media following.

How to apply:
Please email info@rule28.com including follower counts and links to all relevant social media accounts.