Performance
Combining the fit and comfort of a traditional cycling sock with the drag reducing enhancements of an aero sock. We give you, the Aero-Ish Sock. Whilst a fully dedicated Aero Sock will provided greater drag reduction, we understand that some people don't like...
How Many Watts Do Aero Socks Save?
Aero socks saved aproximately 3% of total power from 45-75kph. At 45kph, Jean's lowest speed, but an average road race speed, power demand dropped by 8.5 Watts when wearing the aero socks.
Aerodynamics, or "aero", is crucial for cycling performance, especially at high speeds. When a cyclist is riding at 20mph or above, around 90% of their effort goes into overcoming aerodynamic drag. Improving a cyclist's aerodynamics can significantly boost their speed and...
Performance enhancement with no ‘enhancement’ - the power of placebos
Can athletes and coaches utilise the power of placebo to boost performance even when they know they’re placebos? TL;DR Yes, placebos can improve performance even when an athlete KNOWS that they’re placebos. Of a trial group of 28 trained cyclists,...