Blogs
Team Sponsorship: How to Approach Brands
Following what proved to be a popular article on the best way for individuals to approach brands for sponsorship, I thought a similar post for teams and how they should...
Team Sponsorship: How to Approach Brands
Following what proved to be a popular article on the best way for individuals to approach brands for sponsorship, I thought a similar post for teams and how they should...
Cycling Sponsorship As An Individual: How to Ap...
At Rule 28, we receive hundreds of sponsorship inquiries each year, ranging from professional athletes to grassroots riders. Some stand out as thoughtful and strategic, while others leave us wondering...
Cycling Sponsorship As An Individual: How to Ap...
At Rule 28, we receive hundreds of sponsorship inquiries each year, ranging from professional athletes to grassroots riders. Some stand out as thoughtful and strategic, while others leave us wondering...
How Many Watts Do Aero Socks Save?
Aero socks saved aproximately 3% of total power from 45-75kph. At 45kph, Jean's lowest speed, but an average road race speed, power demand dropped by 8.5 Watts when wearing the...
How Many Watts Do Aero Socks Save?
Aero socks saved aproximately 3% of total power from 45-75kph. At 45kph, Jean's lowest speed, but an average road race speed, power demand dropped by 8.5 Watts when wearing the...
What Is Aero in Cycling? Aerodynamics Explained
Updated October 2026. First published August 2023. Aero in cycling means reducing aerodynamic drag: the resistance of the air pushing against you and your bike. On flat roads above about...
What Is Aero in Cycling? Aerodynamics Explained
Updated October 2026. First published August 2023. Aero in cycling means reducing aerodynamic drag: the resistance of the air pushing against you and your bike. On flat roads above about...