Blogs
The Changing Face of the UK Cycling Race Scene
The news this week that Saint Piran and Trinity will cease to exist as race teams at the end of the year highlights the precarious situation UK racing finds itself in right now. The cycling boom in the UK that...
Team Sponsorship: How to Approach Brands
Following what proved to be a popular article on the best way for individuals to approach brands for sponsorship, I thought a similar post for teams and how they should go about approaching sponsors would also be useful. Team sponsorship...
Cycling Sponsorship As An Individual: How to Approach Brands
At Rule 28, we receive hundreds of sponsorship inquiries each year, ranging from professional athletes to grassroots riders. Some stand out as thoughtful and strategic, while others leave us wondering what’s in it for us. To help both athletes and...
How Many Watts Do Aero Socks Save?
Aero socks saved aproximately 3% of total power from 45-75kph. At 45kph, Jean's lowest speed, but an average road race speed, power demand dropped by 8.5 Watts when wearing the aero socks.